Major Developments in the Social Sciences

Identify a major development that occurred in one perspective of the social sciences that affected how your advertisements might be studied. This could be an event, technological advancement, discovery, rejection/acceptance of a theory, or paradigm shift. You may choose a development from the provided list of "Major Developments in the Social Sciences" in the module resources. Or you may conduct your own research to identify a different development that interests you. Provide a brief summary of the social science development you selected (no more than three sentences). Explain how your chosen development might have affected how your advertisements are studied.