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Watch this video to learn more about demographics and psychographics: https://www.youtube.com/watch?v=Wvc7DDR4m-Y
Using what you have learned, use the following questions to guide your writing:

Explain the purpose of demographics in marketing research.
Describe examples of demographics and their impact on determining the customer group for a brand.
What are psychographics and their purpose? Provide examples to illustrate your points.
Is it necessary to determine both demographics and psychographics to determine the target group of customers? Why or why not?

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