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The disease model of addiction

        The disease model of addiction embraces the belief that addiction is a brain disease, characterized by brain abnormalities that cause people with these abnormalities to become addicted upon being exposed to a substance. Some critics, however, object to the...

The concept of “operant conditioning”

How does the concept of “operant conditioning” apply to consumer behavior? Do you see this concept in your own consumer behavior for some products/services? What did you find reinforcing experiences? What did you find punishing experiences? How did these experiences...

The concept of “operant conditioning”

How does the concept of “operant conditioning” apply to consumer behavior? Do you see this concept in your own consumer behavior for some products/services? What did you find reinforcing experiences? What did you find punishing experiences? How did these experiences...
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