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Marketing challenges and development solutions

As a marketer, you will face many marketing challenges and develop solutions. Marketing research helps you test if your solution works. In this project, develop a solution for a marketing problem of a brand you are familiar with – and think of a research plan for...

Bringing an innovation to market

        Bringing an innovation to market is a significant investment. This week, you discuss what a manager needs to consider to protect their innovation. How important do you think intermediaries, such as patent attorneys, are in bringing a product to market? What...

Market research necessary in business

When is market research necessary in business? How important is it? When is qualitative research more neccesary? When is quantitative research more necessary?Research can be expensive. Why justify it? When is it NOT justified?Provide some examples with good rationale...
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