Marketing Archives - Page 26 of 82

Social factors that affect consumer buying decisions

Identify and understand the social factors that affect consumer buying decisions

Identify and understand the cultural factors that affect consumer buying decisions

Describe how some marketers are reconceptualizing the consumer decision-making process

Identify the types of consumer buying decisions and discuss the significance of consumer involvement

Explain the consumer’s post purchase evaluation process

Analyze the components of the consumer decision-making process