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Marketing ethics

        Marketing ethics include consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. You will write an article review that addresses the following points and questions: Briefly describe...

Technology transfer issues

        Mr. Wise’s marketing advisors warn him that the Japanese market is hungry for his shoes. Focusing on technology transfer issues, discuss whether you should seek a Japanese partner in a joint venture or enter through a wholly owned subsidiary....

Perceptions of brands

Read chapters 7 and 8 of the textbook Principles of Marketing by Kotler, P.T. & Armstrong, G. (2016) in detail.Research segmentation, target markets, positioning and branding, products and services. Perception positioning maps are used to show consumerperceptions...

Perceptions of brands

Read chapters 7 and 8 of the textbook Principles of Marketing by Kotler, P.T. & Armstrong, G. (2016) in detail.Research segmentation, target markets, positioning and branding, products and services. Perception positioning maps are used to show consumerperceptions...
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