Appraise Ford’s marketing strategy for the Fiesta in the U.S.

1. Appraise Ford’s marketing strategy for the Fiesta in the U.S. against the challenges it seeks to overcome.
2. How is the Fiesta Movement performing by the metrics reported in the case? Should other metrics have been used?
3. Is the campaign under control? What are the controls?
4. Are you satisfied with the reach of the campaign?
5. What is your advice to Chantal Lenard? Stay the course or make material changes?