Throughout this course, you have articulated several aspects of marketing your planned new venture. Compile all of your writing and research, and insert it into your business plan framework. This compilation should include the following sections:
Expanded Market Environment
Marketing Mix
Digital Marketing Plan
Social Media Strategy
Financials (adjusted and expanded to account for marketing expense and success)
Be sure to integrate your mission and vision into your marketing plan. Consistency is important to your success.
Add the following sections to your plan:
Digital Marketing Policy (content standards, disclosure requirements, and other standards)
At least 1 of the following:
Philanthropy
People
Participation
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