Empirical social science evidence

Demonstrate your understanding of empirical social science evidence
Enhance your analytical abilities and research literacies
Reinforce the linkages between media theory and data
Demonstrate your understanding of media effects theory
Create a proposal (2 pages) that identifies relevant media effects theory(ies) for your chosen clip. You should include an introductory paragraph briefly describing your media clip, and the media theories that you will be analyzing. Potential source may include textbook, empirical journal articles and academic books, but NOT blogs, popular press news articles or websites.

Using your book, identify 2 different theories of media effects that might explain how your chosen clip would affect a viewer/user.

Here are some theories the book discusses, these are only examples:

Social cognitive theory (observational learning), cultivation, priming, third person effects, agenda setting, social identity theory, emotion theories, social comparison, social judgment, desensitization, uses and gratifications (specify which model).