Characteristics of a strong and effective brand name

1.Define communication. How does it play a crucial role in marketing and business?

2.Define integrated marketing communications (IMC).

3.Identify and describe the four ways consumers can interact with multiple media formats.

From the textbook Chapter 2

1.How does brand image help customers? How does it help the specific company?

2.What is a brand logo? What are the characteristics of an effective corporate logo?

3.What are the characteristics of a strong and effective brand name?