Discussion Question 1: An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low-interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models). If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.
Discussion Question 2: Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks, including E.coli, worried customers about the safety of eating at the fast-casual chain. Chipotle’s strategy for getting customers back into its restaurants was to give away free tacos, burritos, and chips. And while its customer survey scores are improving, Chipotle is still operating at a loss. What concepts, constructs, and operational definitions should any future research deal with?
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