Segment, target market, and positioning strategy

Develop a response using the following to guide you:

Identify a product/service of your choice.
Provide a description of your product (at least 250 words) and market (at least 250 words).
Identify your segment, target market, and positioning strategy (at least 250 words).
Develop a SWOT analysis with at least four points for each dimension.
Develop a PESTLE analysis with at least four points for each dimension.