Anti-smoking campaigns generally focus on highlighting the negative effects of smoking

1) Anti-smoking campaigns generally focus on highlighting the negative effects of smoking to dissuade people from smoking. talk about how they used fear appeal etc. find the types of negative strategies to get them to comply. (with references)

2) review four different anti-smoking campaigns – two that used negative strategies and two that used positive strategies. Talk about how the campaigns were carried out and possibly the outcome of the campaigns. (with references)

3) the way messages are presented are as important…if not more important than the content of the message itself. explain with proper references how people do not only responded to messages but to how the message is conveyed