Business Model Canvas – CVS Improved Pharmacy Services

Key Partners

Pharmaceutical manufacturers

Subsidiaries

Marketing Firms

Key Activities

Pharmacy services

Patient care service

Health insurance

Key Resources

A huge network of retail pharmacy stores

A strong supply chain

Pharmacy benefit management solution

Value Proposition

Providing affordable, quality health care.

Providing greater quality, choice, and simplicity in regard to health and wellness.

Making care more personalized, connected, and seamless.

Customer Relationship

CVS customer service

Marketing and advertising

Channels

Mail Order Pharmacy

Neighborhood pharmacies

Specialty pharmacy

Prescription delivery

Customer Segments

Individual customers

Patients

Healthcare providers

Cost Structure

Operations of retail pharmacy stores

Maintenance of a huge supply chain network

Employees’ salary

Marketing

Revenue Streams

Pharmacy services

Insurance service

Retail/Long term care (LTC)