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The role of paid owned and earned media in your marketing strategy

Read the following article:

https://www.forbes.com/sites/danielnewman/2014/12/03/the-role-of-paid-owned-and-earned-media-in-your-marketing-strategy/?sh=366278b28bf9

Go ahead and write a minimum 2 page summary of the article and include also online research on Paid, Owned and Earned media.