Structure: Identify the firm's structure and analyze the fit of the structure with the firm's strategy.

Structure: Identify the firm's structure and analyze the fit of the structure with the firm's strategy. Culture: Assess the firm's culture and the fit of the culture with the firm's strategy. Management Analysis: Analyze the firm's key operations management and human resource management characteristics in relation to its strategy. Marketing Analysis: Assess the "4 Ps" and the key marketing strategies of the firm in relation to the firm's strategy.