The purpose of this paper is to provide an analysis of an organization and their social media
practices. For this Research Paper: Social Media Analysis Assignment, choose an
organization (for-profit or non-profit) in your local community such as a church, ministry, food
bank, or other type of business that provides direct services or indirect services to individuals or
families. Avoid selecting organizations that have little to no social media footprint (Trader’s
Joes, Apple, or Marlboro). Instead, select an organization that has an active presence, but in
which an analysis and repair of social media use could benefit their marketing efforts.
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