Segmenting, targeting, positioning

How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words) Segmenting, targeting, positioning Deciding on the appropriate target market strategy: o Standardized Global / Undifferentiated Target Marketing o Concentrated Global Marketing o Differentiated Global Marketing Positioning Export selling vs. export marketing (problems, policies, examples etc.) Harmonized tariff system (or Tariffs in general)