Retaining competitive advantage

Many organizations believe to retain competitive advantage they must engage in corporate social responsibility (CSR) by taking a stance on societal issues that emerge as a result of changing social norms rather than remaining neutral regarding these norms and issues. At times; however, some social norms conflict with the core values of an organization. In these instances, should decision makers align decisions to current social norms and societal issues or with the core values and strategic approach of the organization? Support position.