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Define the problem/challenge in the case.
• You may consider and research developments and outcomes since the case was written. What
are the recent trends and performance of the company since the case study?
• Apply learnings of agility, business models, digital transformation, technology as an enabler for
change, and platforms to this case study.
• Provide recommendations and consider alternatives. Your recommendations should focus on
how strategy and technology can be applied to understand and improve business outcomes. The
re-statement of facts from the case should be brief. Narrow the focus of facts that support your
analysis, recommendations, and consideration of alternatives.
• Additional questions to consider as you analyze the case and make recommendations with
alternatives:
o What explains the growth of ridesharing companies?
o How did Fasten’s business and technology strategies compare to other organizations?
o What is the impact of new or emerging technologies?

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