- Learning Outcomes (CLOs):
- Recognize the basic concepts and terminology used in Strategic Management (CLO1)
- Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations- CLO2
- Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization-CLO3.
Case study
Read carefully case No. 5 from your textbook (entitled Starbucks Coffee Company) and answer briefly the following questions: (1 mark each question)
- Draw the SWOT matrix of the new Starbucks company.
- Provide examples of the Corporate Social Responsibilities (CSR).
- What is the competitive strategy used by this company? Justify.
- Use the five forces of the M. Porter matrix to describe the Starbucks industry, particularly, in Japan.
- Describe the relationship of Starbucks with its primary stakeholders.
- Describe the core competency of Starbucks company.
- What kinds of strategic alliances are used by Starbucks in China?
- What are the main challenges that this company faces in the Indian market?
- Assess the competitive advantage of Starbucks in the global market.
- Recommend solutions for Starbucks to improve its competitive advantage in both Japan and China.
Good Luck
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Answers
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