This Week's Discussion Post
For this week's discussion, please respond to the following:
· Develop a 30-second elevator pitch for your selected company (whether you're working with the snack food company scenario or the company of your choice), using the tips provided in the videos and article.
· Enclose your elevator speech within quotation marks.
· Provide a rationale for the components included in your pitch.
Another Student’s Sample Post for References:
Company Name and Description
The company’s name is Not-Too-Sweet. The products that I am selling are chocolate covered snacks such as fruit and nuts that are healthier than the mainstream chocolates. Instead of lots of refined sugar and corn syrup, the main sweetener will be pureed fruit.
Elevator Pitch
“Do you know that many people struggle daily with health issues that require them to eliminate certain foods that they love from their diets? What we do at Not-Too-Sweet is provide a variety of delicious chocolate covered nuts and fruit such as almonds, hazelnuts, blueberries, and pineapples that are healthy, and prepared without the added sugar so that consumers can enjoy the snacks they love without jeopardizing their health.”
Rationale
The first component of the pitch shows the need for a healthier product that consumers can enjoy. Giving examples of the products that the company provides and the fact that there is no added sugar shows how the need is being fulfilled. The last part of the pitch shows that these products will benefit the consumer because they will not interfere with the consumer’s health issues.