Marketing Plan

Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Areas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle. Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric attached. Executive Summary Situation Analysis Company analysis Customer market analysis Competitive market analysis External market environment SWOT analysis Marketing strategy Target Market Product Place Promotion Price Implementation and control Review the marketing plan template, see attached. (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan.