Improve your professional marketability is to be able to efficiently and effectively relay your personal brand

One way to improve your professional marketability is to be able to efficiently and effectively relay your personal brand to a colleague or manager. In this week’s video, you saw examples of how to give an elevator pitch in order to explain your professional story and/or personal brand in any situation. In this assignment, you will use your communication and business technical skills to create your own version of an elevator pitch.
Like your branding statement, an elevator pitch introduces you and your skills. It might include your name, what you do for a living, your area of expertise, what you would like to do, and why you are qualified to do it. Your elevator pitch should be well rehearsed, since you never know when you might have the opportunity to use it.
You can also repurpose your elevator pitch in a cover letter, or in a summary statement at the top of your resume.
For this assignment you can utilize all course content from this week including the video example and articles, as well as work from previous weeks, including your Strengths Finders results and your personal brand statement. You will also incorporate the tips you learned last week on presentation tools and techniques. Finally, if you need more support on how to tell your professional story, or network, visit the Strayer Career Center.
INSTRUCTIONS
Carefully review these detailed instructions and scoring guide (rubric) before completing this assignment.
Create a 30–60 second elevator pitch that you can deliver in person and represents your brand. Record yourself giving your elevator pitch using Kaltura (see directions below on how to use Kaltura).
Step 1: Create a script outlining your pitch. Your script will be around 75-100 words and should include all the elements listed below.
• Required elements for your elevator pitch:
o Identify your audience: peer, manager, HR manager, etc.
o Introduce yourself: name, who you are (student, job title, etc.)
o Provide a clear, concise summary of what you do. This will include, but not be limited to your personal brand statement. It could also include some of the following: job duties, skills, strengths, volunteer work and/or school experience.
o Explain what you want: goals, career advancement, building your professional network, etc.
o Finish with an invitation to connect: Business card, email, social media username.