One of the most important reasons business wants to collect lots of data is to know as much about the consumers as possible. Artificial intelligence (AI) has made that focus on customers more and more accurate. Discuss the ethical issues surrounding data privacy, ownership, and protection in view of the increasingly pervasive nature of Big Data and AI technologies embedded in the hardware systems and software applications that we use every day. Provide examples of how AI had already impacted consumers today. What should consumers, businesses, and regulators do?"