The purpose of this is to eliminate ineffective marketing and to spend your money in areas that will boost sales or boost brand recognition. Cut programs that don’t meet company goals and pay particular attention to any marketing strategy that costs a considerable amount of money to make sure the return on investment meets the investment. Only effective marketing activities should remain in the marketing plan and when this happens that can make room for new efforts since a marketing plan is consistently and continually being evaluated and reevaluated (Smith, 2019).
Q. How does your organization monitor and control its marketing plan?