E-Commerce & Marketing

E-Commerce & Marketing Order Description Coursework Assignment Brief ( 25%) Module Title: E-Commerce & Marketing Programme: BSc (Hons) Oil and Gas Management Format: Task 1 : An individual assignment consisting of a written report of 1,500 words. Task 2: A group presentation (15 minute presentation to be delivered by a group of 4 students) Presentation: Yes Any special requirements: Report should be submitted on the Student Portal along with an acceptable Turnitin Report -15% maximum Word Limit: Task 1: 1,500 words; (+/- 10%) Word count in excess of 1,500 will not be graded. Task 2: Presentation (Maximum of 15 minutes) Deadline date for submission: The deadline date for submission of Task 1 ( report) is on 5th December 2014 before midnight . The deadline for the group presentation is scheduled on week commencing 1 December 2014 . Presentations will hold during tutorial sessions in weeks 8 and 9 (i.e. week commencing 1st & 8th December 2014). Learning outcomes to be examined in this assessment (please note that this is not the assessment task) . Evaluate strategies of promoting sales of different product types and services and identify the interrelationship to broaden company strategies. . Evaluate the extent to which the Internet aids modern working practices. . Demonstrate a critical awareness of the scope of e-commerce and its benefits in business and its practical and commercial limitations Development of knowledge and understanding: detailed knowledge of major theories and awareness of a range of context and frameworks. Cognitive/intellectual skills: analyse and compare a range of information; evaluation of techniques; reformat information towards a given purpose; application of key elements of a problem and choose methods for their resolution Key/Transferable skills: group working and interacting in a team; management of information and develop appropriate research activities; effective communication; resolution of problems Practical skills: operate in situations of complexity and apply a wide range of techniques Percentage of marks awarded for module: This assignment is worth 50% of the total marks for the module (i.e. written individual report – 25%; group presentation – 25%) Assessment Task: Task 1: Individual Report (25%) : designing and implementing an online business You are to identify small but growing online retailer company based in the UK with a profit of less than £2 million in 2013. As part of your first project , you have been asked to write a report on the following : Part A: How can social media be used as a marketing tool to promote product awareness ? You are required to identify the planning and implementation issues the organisation would need to consider to maximize product awareness Part B: What are the promotional strategies that you would consider to ensure the success of the organisation . Some key aspects to consider are: Will customers benefit from the site? What will they need? How can the business be organised to respond to the demands that arise from an online presence? Does the organisation have the right resources, including staff and skills to implement this? Assessment criteria for Task 1 Explanatory comments on the assessment criteria Maximum marks for each section Content, style, relevance and originality . Relevant, accurate content, demonstrating research, as required by the assessment task. . Clearly identifies the appropriate social media that will work for the organisation . Great emphasis will be placed on originality – work that is clearly student’s own. 40% Constructive critical analysis . Demonstrates the ability to analyse social media strategies used by an organisation and their appropriateness to that organisation . Demonstrates that you have consulted widely – using appropriate sources and examples to substantiate your arguments. . Application of relevant academic models should be evident but not necessarily explicit. 30% Overall structure . Coherent structure, presented in a report format, utilising headings as appropriate; should include a title page and clear table of content. 10% Introduction and conclusion . Clear triangulation of introduction, discussions and conclusion. . Introduces issue(s) for further exploration. 10% Referencing style . Full in-text referencing using the Harvard citation style. . Structured reference list or bibliography using the Harvard referencing method. 10% Assignment outline TASK 1 is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this individual report accounts for 25% of your module assessment. Hence, bad performance will have an impact on this module. An executive summary is required as part of your report. Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed; therefore is not considered an academic reference website). A minimum of 8 different academic references must be cited, but a well- researched report is likely to cite many more. You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud (OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission. Below is an indicative structure for your report: Title Page Table of Contents A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as clearly as possible. Introduction This should show that you have understood the brief and that you will cover everything required. Findings and Analysis . This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub- headings should be used to indicate clearly the different sections. . Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex ones as an appendix. Conclusion This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new material here. Reference List / Bibliography The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as: . Bibliography - a list of consulted readings, for example a list of textbook sources, that you have studied while composing your essay, but not specifically cited in the text . Reference list - a list of cited sources. Asssessment Task 2 : Group Presentation ( 25% ) Assessment Task: Group presentation (25%): PayPal — online payments Background: When a business wishes to open up a new online selling channel using a website, a major concern is how customers will pay. Many people visit online retail sites but do not make purchases because of issues in process and concerns over security problems and potentially losing money. People hesitate to give their credit or debit card details because it means typing the numbers into the computer and sending these details over the web. They feel that not only can the number be stolen easily, but also that their identity and their cash will be stolen. PayPal is an online secure payments service that is available for both private individuals and businesses that wish to buy and sell online. The PayPal website is www.paypal.com. Presentation task: Prepare a 10 minute presentation that details: . how the Paypal system works . the benefits for an online retailer in using this kind of service . Alternative payment services that exist online . what a business could include on a website that might reassure potential customers about the use of Paypal to safely make payments via your site To complete the presentation, please ensure you visit the Paypal website as outlined above and conduct your own further research into secure online payments. Assessment criteria for Task 2 Explanatory comments on the assessment criteria Maximum marks for each section Content . Relevant, accurate content, demonstrating research, as required by the assessment task. 50% Style and Organization . The structure and cohesion is appropriate. . Powerpoint content is organised and flows. Content is logical and effective, background distractions are minimal. 20% Presentation and creativity . Professionalism, communication, and the ability to engage with the audience. . Music and words are loud enough to hear (if utilised); images are in focus, lighting appropriate; camera work is steady (if utilised). 20% Overall Impression . Presentation attracted and maintained interest of the audience. 10% TASK 2 is group work. You should refer to your module handbook for details on how to work in a group. You will have the option to select your group or have your lecturer assign you to a group. Notwithstanding your choice, group details must be submitted to your lecturer by week 9 of the semester. Note that in the real world, you will hardly ever have to work alone so you must ensure that you and your group members are able to collectively achieve your goal. Please note that a single mark will be awarded to the Group. We seem to live in a PowerPoint world and learners usually enjoy putting together a presentation. Stress that this is a business presentation, and students should not use overly garish colours and flying animation. It is recommended that you can your PowerPoint Presentation before you present .Please note students will not be allowed to walk in the class once they presentations have started. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)