Chapter 1: Introduction to Business Analytics
Chapter 2: Data Management and Wrangling
Chapter 3: Summary Measures
Imagine that you are hired as a data analyst for a bank. The bank would like to learn more about its customers’ spending and banking habits to identify areas of improvement. You have been asked to review the bank’s income statements over the last five years and identify trends that will allow them to understand their customers better.
Download your chosen bank’s annual income statements from the last five years from the Mergent OnlineLinks to an external site. database in the University of Arizona Global Campus University Library. Review the Mergent Online: Accessing Mergent OnlineLinks to an external site. resource for tips on accessing and searching the database. Use the “Company Financials” tab in Mergent to access the income statements.
In your paper,
Identify an area of the bank’s income statement related to customer spending.
Describe the data points or variables that give a complete picture of the customers’ spending pattern for the last six months.
In addition to the income statement, explain which other data sources you might use to understand the customers’ spending patterns.
List the steps you will take to prepare all these data sources such that they afford clear and accurate information.
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