Currency fluctuations and inflationary environment

How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words) Penetration pricing & Non-financial Objectives Target Costing Currency fluctuations and inflationary environment Government controls, subsidies and regulations Gray market (goods, issues)

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