Review the crisis communication case studies in the Liberman texts; review the assigned readings and watch Conversations In Crisis 4 with Arturo Nunez.. (Links to an external site.) (Links to an external site.)
In at least three brief paragraphs (30 to 50 words each):
1 — Choose one or more Nike communications crises and describe how the company was effective or ineffective in its response.
2 — Discuss another company in which you have strong brand loyalty, and how/why the brand has cultivated that emotional bond with you.
3 — Describe how you believe that brand loyalty might be threatened or strengthened in a crisis, and why.
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