Consumer Behavior: A Study on the Buying Process and Factors Influencing Buyers

Consumer Behavior Research Paper The paper should include the following: 1. The top decision-making forces which influence buyers of the product or service. 2. The decision-making and buying process of the product/service. 3. The microeconomic factors which affect consumer behavior of product/service. 4. Discuss the influence of heuristics and experiential consumption. 5. Includes key consumer behavior theory marketers use to sell the product/service. 6. Detail the most important methods for developing consumer behavior information for product/service. Examples of paper topics (a different selection is okay): Ford, Tesla, Amazon, Apple’s iPhone, Whole Foods, Geico, Food Delivery Services (Grubhub, Doordash, etc.), Walmart, Target, Kroger, ADT