For your first Individual Marketing Analysis, research a company at which you are interested in working, or just knowing more about. Submit a paper (minimum of two pages, double spaced), addressing the following questions:
What is the company mission statement?
Do you think it reflects the values and brand that they outwardly exhibit?
Do you think it is an effective mission statement? Why or Why not?
What is it about the company that excites you or draws you to that company?
How would you describe the “brand persoality?”
What sets this company apart for you? What is it’s unique selling proposition?
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