Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
Coca-Cola Classic
Apple iPhone
Nike basketball shoes
L’Oreal Shampoo
Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?