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Open-ended vs. closed-ended questions

    Part 1: Open-ended vs. closed-ended questions Write two versions of a survey question. One question should be open-ended, meaning that the participant would respond in their own words. The other question should be closed-ended, meaning that it would be a...

ATTITUDE FORMATION

Advertisers successfully use classical conditioning strategies to persuade consumers. Imagine that you are an advertising manager. For this Discussion, imagine the following scenario: You are the advertising manager at an agency that has been hired by a corporation...
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