After reading Chapter 7 of the Kotler Textbook, conduct a reading reflection paper.You task in this assignment is to conduct an article reflection in a 3-4 page paper addressing the following:
- What are 3 key concepts and topics from the chapter?
- WHat does it mean in the book between Human and Machine in the new CX
- What are the 5A's? Describe each one in detail
- What is 2 key takeaways from the chapter you found most interesting and why?
This paper should be double spaced, Times New Roman, 12 PT Font, in APA format. A title page and references page is expected, but does not count towards the 3-4 page minimum. A minimum of 3 references are expected.