Association Market

Based upon your readings comment on the following:
What are the management and marketing challenges when planning and organizing an event from a host property perspective (property perspective = hotel, convention center, standalone conference center, event venue, etc.) for each of the following markets (address each market in your response):
(a) Corporate Market
(b) Association Market
(c) SMERF & Other Markets
In your discussion, please provide potential and/or real situations in which the management and/or marketing (again from the property perspective) for an meeting, exhibition, event, or convention are challenged by the unique characteristics of these markets. Please, be as broad or specific as you wish in your responses.