Learning Goal: I’m working on a marketing writing question and need the explanation and answer to help me learn.
Each student will select one (1) out of the hundreds of Shark Tank product success stories and write a report of that product in a typed minimum of 1000-words paper (Times New Roman 12 point font), to be submitted thru D2L with your name, the product, and responses to the following questions:
Please answer the following questions in your report:
1. What is the product/service?
2. What is the consumer need that it addresses? How does it address this need uniquely from other alternatives?
3. Who is the target consumer (including both demographic and psychographic details)?
4. What research did the entrepreneur use in order to develop/evaluate/validate the idea?
5. What is your version of the positioning statement for the brand (please use the positioning statement template shared in class to complete this portion)?
6. How did/is the entrepreneur marketing the product?
7. Is the product available today and deemed a success?
This is the product:
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