Choice of Survey Methods

Learning Goal: I’m working on a marketing question and need the explanation and answer to help me learn.

Instructions: Review the lecture slides on Topic 7 – Survey & Observation, and then answer the following question.

Given that no survey method is universally superior, and the selection of a survey method relies on numerous factors, provide a detailed description of a real-world marketing research scenario suitable for each of the following survey methods:

1. Mail Survey
2. Telephone Survey
3. Electronic Survey
4. Personal Survey

Note: Ensure that your response differs from the examples presented in the lecture slides