Creating a Communications Plan

The purpose of this assignment is to apply a comprehensive planning tool to help create a communications plan for an organization.
Using the question prompts provided in the “MGT-325: Creating a Communications Plan” template, address each of the following sections:
Key Stakeholders
Key Activities
Communications Team
Communication Goals
Key Messages and Stories
Target Personas
Communication Channels and Techniques
Communications Budget
Tracking/Measuring Results
On page 1 of the “MGT-325: Creating a Communications Plan” template, write a 300-word summary based on your research. Include two or three resources in
your references list (see page 3 of the template) with at least one from the Wall Street Journal.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using
APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful
completion.