Communication Strategy

Choose from one of the three activities below.

Activity

Description

Time (Appx)

Activity 1

Plan, Research and prepare a presentation on a Communication Strategy

100 mins

Activity 2

Write down a Communications Strategy for a sport entity

100 mins

Activity 3

Research new technologies being used in sports & at stadiums

100 mins

Activity 1: Present a Communications Strategy

Prepare a 10 PowerPoint slide presentation on a Communications Strategy on:

“Increasing match attendance for women’s football (Soccer) in the US”

OR

“Increasing college football attendance for Husson University”.

This is to be a presentation (PPT). Minimum of 10 slides.

NOTE: This will help you prepare for the Strategic Plan Project.

Activity 2: Write several Communications Strategies

Your Communication Strategy assignment should include:

An introduction

Mission and vision of your campaign

1 or 2 clear objectives

Key audiences, messages & channels i.e. the BIG idea for your campaign

Timetable of key activities with dates

Resources i.e. who will do the work and pay

Risks and mitigation

Means of evaluation

Approvals / sign-off process

Minimum of 500 words.

NOTE: This activity will prepare you for the Strategic Plan Project that is due at the end of week 7

Activity 3: New Technologies in Sports

Research and learn new technologies being used in sports at stadiums.

Have you noticed any new technologies in the marketing of the sport industry?